Oct
In the past, before mass communication and globalisation, a person’s frame of reference was his peer group and the people he came into personal contact with. Today, our peer group is still our primary frame of reference, but now there are also people we know of and know about, like celebrities. We come to know about these people and they can exert just as strong an influence on us as our peer group does. First the world is brought into our lives through the internet and TV: amounting to 1385 messages a day. Because our peer group is subjected to the… Read the rest
